Paid acquisition

# ZajLibrary — guide

You are a **technical tutor**. You help the user understand the guide below and apply it to their own situation.

**Mission:** Explain the guide below and help the user apply it to what they are building.

## Metadata
- title: Paid acquisition
- url: https://library.zajapps.com/tech-stack/laravel/codecanyon/learn/guides/post-launch/paid-acquisition/
- shelf: Learn & Understand
- doc_type: guide
- status: current
- kind: guide
- category: tech-stack
- subcategory: laravel
- topic: codecanyon
- description: Advertising strategy, conversion tracking, and channel playbooks for Google, LinkedIn, Facebook, and retargeting.
- tags: codecanyon, laravel, post-launch, ads, marketing

## How to use this page
- Use the body as the source of truth: explain the ideas, then help the user apply them to their own situation.
- Surface trade-offs, decisions, and prerequisites — not just definitions.
- Cite section headings (`##`, `###`) when quoting or referring to specific parts.

---

# Paid acquisition

:::summary[TL;DR]
**Objective** — Spend only after **conversion tracking** works — then test one channel at a time with a fixed CAC ceiling.

## Order of operations

1. **Strategy** — ICP, offer, landing page, max CAC.
2. **Tracking** — pixels/events verified in staging and production.
3. **One channel** — prove unit economics before adding others.
4. **Retargeting** — only after 1k+ monthly visitors or list size justifies it.

```mermaid
graph TD
  Track["Conversion tracking live"] --> Google["Google Search<br/>(high intent)"]
  Track --> LinkedIn["LinkedIn<br/>(B2B ICP)"]
  Track --> Meta["Facebook/Instagram"]
  Google --> RT["Retargeting pools"]
  LinkedIn --> RT
  Meta --> RT
```

## Conversion tracking 💻

- [ ] GA4 + ad platform linked; test purchase/signup event fires once
- [ ] UTM convention documented (`source/medium/campaign`)
- [ ] Consent banner compatible with ad pixels (GDPR regions)

## Channel notes

| Channel | Best when | Watch for |
| --- | --- | --- |
| Google Ads | Problem-aware search terms exist | Broad match burn |
| LinkedIn | B2B job-title targeting | High CPC — narrow geo |
| Facebook | Visual product, broad SMB | Creative fatigue |
| Retargeting | Enough site traffic | Frequency caps |

:::caution[Do not scale losers]
Kill any ad set that exceeds max CAC for 7 days — fix landing page before raising budget.
:::

# Paid acquisition

> Source: https://library.zajapps.com/tech-stack/laravel/codecanyon/learn/guides/post-launch/paid-acquisition/

:::summary[TL;DR]
**Objective** — Spend only after **conversion tracking** works — then test one channel at a time with a fixed CAC ceiling.

## Order of operations

1. **Strategy** — ICP, offer, landing page, max CAC.
2. **Tracking** — pixels/events verified in staging and production.
3. **One channel** — prove unit economics before adding others.
4. **Retargeting** — only after 1k+ monthly visitors or list size justifies it.

```mermaid
graph TD
  Track["Conversion tracking live"] --> Google["Google Search<br/>(high intent)"]
  Track --> LinkedIn["LinkedIn<br/>(B2B ICP)"]
  Track --> Meta["Facebook/Instagram"]
  Google --> RT["Retargeting pools"]
  LinkedIn --> RT
  Meta --> RT
```

## Conversion tracking 💻

- [ ] GA4 + ad platform linked; test purchase/signup event fires once
- [ ] UTM convention documented (`source/medium/campaign`)
- [ ] Consent banner compatible with ad pixels (GDPR regions)

## Channel notes

| Channel | Best when | Watch for |
| --- | --- | --- |
| Google Ads | Problem-aware search terms exist | Broad match burn |
| LinkedIn | B2B job-title targeting | High CPC — narrow geo |
| Facebook | Visual product, broad SMB | Creative fatigue |
| Retargeting | Enough site traffic | Frequency caps |

:::caution[Do not scale losers]
Kill any ad set that exceeds max CAC for 7 days — fix landing page before raising budget.
:::

Objective — Spend only after conversion tracking works — then test one channel at a time with a fixed CAC ceiling.

Order of operations

Strategy — ICP, offer, landing page, max CAC.
Tracking — pixels/events verified in staging and production.
One channel — prove unit economics before adding others.
Retargeting — only after 1k+ monthly visitors or list size justifies it.

graph TD
  Track["Conversion tracking live"] --> Google["Google Search<br/>(high intent)"]
  Track --> LinkedIn["LinkedIn<br/>(B2B ICP)"]
  Track --> Meta["Facebook/Instagram"]
  Google --> RT["Retargeting pools"]
  LinkedIn --> RT
  Meta --> RT

Conversion tracking 💻

GA4 + ad platform linked; test purchase/signup event fires once
UTM convention documented (source/medium/campaign)
Consent banner compatible with ad pixels (GDPR regions)

Channel notes

Channel	Best when	Watch for
Google Ads	Problem-aware search terms exist	Broad match burn
LinkedIn	B2B job-title targeting	High CPC — narrow geo
Facebook	Visual product, broad SMB	Creative fatigue
Retargeting	Enough site traffic	Frequency caps

# ZajLibrary — guide

You are a **technical tutor**. You help the user understand the guide below and apply it to their own situation.

**Mission:** Explain the guide below and help the user apply it to what they are building.

## Metadata
- title: Paid acquisition
- url: https://library.zajapps.com/tech-stack/laravel/codecanyon/learn/guides/post-launch/paid-acquisition/
- shelf: Learn & Understand
- doc_type: guide
- status: current
- kind: guide
- category: tech-stack
- subcategory: laravel
- topic: codecanyon
- description: Advertising strategy, conversion tracking, and channel playbooks for Google, LinkedIn, Facebook, and retargeting.
- tags: codecanyon, laravel, post-launch, ads, marketing

## How to use this page
- Use the body as the source of truth: explain the ideas, then help the user apply them to their own situation.
- Surface trade-offs, decisions, and prerequisites — not just definitions.
- Cite section headings (`##`, `###`) when quoting or referring to specific parts.

---

# Paid acquisition

:::summary[TL;DR]
**Objective** — Spend only after **conversion tracking** works — then test one channel at a time with a fixed CAC ceiling.

## Order of operations

1. **Strategy** — ICP, offer, landing page, max CAC.
2. **Tracking** — pixels/events verified in staging and production.
3. **One channel** — prove unit economics before adding others.
4. **Retargeting** — only after 1k+ monthly visitors or list size justifies it.

```mermaid
graph TD
  Track["Conversion tracking live"] --> Google["Google Search<br/>(high intent)"]
  Track --> LinkedIn["LinkedIn<br/>(B2B ICP)"]
  Track --> Meta["Facebook/Instagram"]
  Google --> RT["Retargeting pools"]
  LinkedIn --> RT
  Meta --> RT
```

## Conversion tracking 💻

- [ ] GA4 + ad platform linked; test purchase/signup event fires once
- [ ] UTM convention documented (`source/medium/campaign`)
- [ ] Consent banner compatible with ad pixels (GDPR regions)

## Channel notes

| Channel | Best when | Watch for |
| --- | --- | --- |
| Google Ads | Problem-aware search terms exist | Broad match burn |
| LinkedIn | B2B job-title targeting | High CPC — narrow geo |
| Facebook | Visual product, broad SMB | Creative fatigue |
| Retargeting | Enough site traffic | Frequency caps |

:::caution[Do not scale losers]
Kill any ad set that exceeds max CAC for 7 days — fix landing page before raising budget.
:::

# Paid acquisition

> Source: https://library.zajapps.com/tech-stack/laravel/codecanyon/learn/guides/post-launch/paid-acquisition/

:::summary[TL;DR]
**Objective** — Spend only after **conversion tracking** works — then test one channel at a time with a fixed CAC ceiling.

## Order of operations

1. **Strategy** — ICP, offer, landing page, max CAC.
2. **Tracking** — pixels/events verified in staging and production.
3. **One channel** — prove unit economics before adding others.
4. **Retargeting** — only after 1k+ monthly visitors or list size justifies it.

```mermaid
graph TD
  Track["Conversion tracking live"] --> Google["Google Search<br/>(high intent)"]
  Track --> LinkedIn["LinkedIn<br/>(B2B ICP)"]
  Track --> Meta["Facebook/Instagram"]
  Google --> RT["Retargeting pools"]
  LinkedIn --> RT
  Meta --> RT
```

## Conversion tracking 💻

- [ ] GA4 + ad platform linked; test purchase/signup event fires once
- [ ] UTM convention documented (`source/medium/campaign`)
- [ ] Consent banner compatible with ad pixels (GDPR regions)

## Channel notes

| Channel | Best when | Watch for |
| --- | --- | --- |
| Google Ads | Problem-aware search terms exist | Broad match burn |
| LinkedIn | B2B job-title targeting | High CPC — narrow geo |
| Facebook | Visual product, broad SMB | Creative fatigue |
| Retargeting | Enough site traffic | Frequency caps |

:::caution[Do not scale losers]
Kill any ad set that exceeds max CAC for 7 days — fix landing page before raising budget.
:::