Product Hunt launch
Objective — Ship a coordinated launch day with assets ready, hunters lined up, and follow-up that converts spike traffic into signups.
Launch timeline
Section titled “Launch timeline”graph LR S1["Strategy + date"] --> S2["Assets"] S2 --> S3["Launch day"] S3 --> S4["Directories"] S4 --> S5["Follow-up"]Strategy 👤
Section titled “Strategy 👤”- Pick launch date (Tuesday–Thursday US morning often works); avoid major vendor holidays.
- Define one-sentence positioning and three proof points (screenshot, testimonial, metric).
- Recruit hunters and team comments — authentic, not spam.
Launch assets 👤/💻
Section titled “Launch assets 👤/💻”- Gallery images, logo, tagline, maker comment draft, demo video or GIF.
- Landing page UTM
?ref=producthuntfor attribution. - Support inbox staffed launch day.
Launch day execution 🔀
Section titled “Launch day execution 🔀”- Post goes live at scheduled time
- Maker comment published within 15 minutes
- Team shares to owned channels (once each)
- Respond to every comment same day
- Monitor Sentry + analytics for traffic spike errors
Directories & follow-up
Section titled “Directories & follow-up”- Submit to complementary directories (see source S04 list) — batch after PH spike.
- Email waitlist with launch offer; retarget PH visitors who did not convert.
- Write retrospective: traffic, signups, top objections.
Thought leadership sustains momentum after launch day traffic fades.